Security, Compliance, and the Decline of Third-Party Cookies
The issue of cookies and user tracking has long been an issue, but the importance of these marketing and development tools has kept them a vital part of our web experiences. However, Google announced that its popular Chrome browser would no longer support third-party cookies, and in January 2024, they began rolling out anti-cookie technology.
This has significantly impacted businesses managing compliance with regulations, primarily with GDPR privacy requirements. Here, we’ll discuss why cookies have special consideration under GDPR rules and how businesses can address these issues.